i
x
e
l
At MacPaw, we firmly believe that technology can enhance our lives and bring more joy to our daily routines. We recognize that the best outcomes are achieved when people and technology work in harmony. To emphasize this idea of coexistence, we've developed two unique internal typefaces: grotesque Fixel and accentuated Hoover. These names were chosen not by accident.
Fixel and Hoover are two beloved cats who've been part of the MacPaw family for over a decade. These furry friends have become an essential part of our culture. Their distinct personalities provided the foundation for the new fonts’ unique identities. Fixel Font, named after our more stoic feline friend, embodies a more modern and versatile aesthetic.
On this project, we had the privilege of collaborating with AlphaBravo, and its founder Kyrylo Tkachev. AlphaBravo is a renowned font studio, known for their work in shaping the Ukrainian typographic landscape and promoting a distinct Ukrainian voice through their typefaces. Marcela Mozhina and Serhiy Makarenko led the design efforts for Fixel.
Fixel is a typeface in two styles, Text and Display, and offers nine weight options ranging from Thin to Black. Its distinctive feature is a unique combination of geometric and humanist grotesques, which results in open letter forms, wide width, crisp edges, and low contrast, striking a balance between restraint and a sense of playfulness and dynamism.
We intentionally designed Fixel typeface to avoid being overly expressive for improved use with large volumes of text. Nevertheless, certain symbols such as the letters "a" and "g" have distinctive features that make Fixel stand out. In addition to the standard set of letterforms, the typeface also includes alternative symbols.
Finally, a high-quality Cyrillic typeface with a Ukrainian layout! One of the standout features of Fixel is its alternative symbols. These symbols are more flexible, dynamic, and asymmetrical, resembling direct italics. However, because they differ in form from the familiar letter shapes, they are best used in small amounts of text.
Our hope is that Fixel will aid you in developing a unique visual environment, strengthening meaningful communication, and creating new creative forms within the Ukrainian design culture. By utilizing Fixel's distinct and versatile visual form, we believe that you can elevate your design work and make a lasting impact in our community.
Find more examples of works featuring Fixel by following #macpaw_fixel
We are thrilled to offer MacPaw Fixel to both our global and Ukrainian communities for free. However, if you feel inclined to give something back, we would greatly appreciate a small donation to the MacPaw Foundation. Your donation will help us provide immediate assistance to those in need in Ukraine.
if you still have questions, you can find the answers here 
.svg)
