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Ukraine

We are excited to share MacPaw Fixel with both our global and Ukrainian communities for free. But if you feel like giving something back, we’d appreciate a small donation to MacPaw Foundation to help us provide immediate assistance to people in Ukraine.
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Introducing new variable MacPaw Fixel type

Introducing new variable MacPaw Fixel type

At MacPaw, we believe that technology makes our lives easier and more fun. We care about people and think that humans and technology are at their best together. We designed two internal typefaces to highlight this duality: the grotesque Fixel and the accentuated Hoover. The names of the types were not an accident.

Fixel and Hoover are the names of two cats who have lived with MacPaw for over ten years and have become an integral part of our family. Their distinct personalities provided the foundation for the new fonts’ unique identities. Fixel is the most universal and technological of the two.

We were fortunate to work on this project with outstanding designers from AlphaBravo, a Ukrainian font studio, and its leader and founder, Kyrylo Tkachev. Marcela Mozhina and Serhiy Makarenko primarily worked on Fixel. Maria Weinstein and Zakhar Kryvoshyya designed Hoover. AlphaBravo uses typefaces to produce and provide a distinct Ukrainian voice.

We decided to share a part of our strong typographic culture with the world, but first of all with our Ukrainian community.

Fixel is a unique grotesque with a human touch

Fixel is a typeface in 2 styles—Text and Display—and 9 weight options—from Thin to Black. A distinguishing feature of the type is that it combines elements of geometric and humanist grotesques: open letter forms, crisp, wide-width, and low contrast. The personality of the headset combines clarity, restraint, and functionality, but also friendliness, dynamism, and playfulness.

We designed the typeface specifically not to be overly expressive for work with large volumes of text. However, some symbols have characteristic features that allow Fixel to stand out. These are letters like -a- or -g-.In addition to the usual set of letterforms, the typeface also includes alternative symbols.

Two styles

Nine weights

MacPawFixel Display
  • Thin
  • Extra Light
  • Light
  • Regular
  • Medium
  • SemiBold
  • Bold
  • ExtraBold
  • Black
MacPawFixel Text
  • Thin
  • Extra Light
  • Light
  • Regular
  • Medium
  • SemiBold
  • Bold
  • ExtraBold
  • Black

Variable

Reset button
Theme Switcher
Alternative Symbols

Make Impact

Alternatives

Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Mm
Ll
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Aa
Aa
Аа
Бб
Вв
Гг
Ґґ
Дд
Ее
Єє
Жж
Зз
Ии
Іі
Її
Йй
Кк
Лл
Мм
Нн
Оо
Пп
Рр
Сс
Тт
Уу
Фф
Хх
Цц
Чч
Шш
Щщ
ь
Юю
Яя
Аа
Аа

Made with Ukraine
in mind

Yes, decent Cyrillic with a Ukrainian layout. One of the distinctive features of the Fixel type is alternative symbols. They have more personality than the main characters: more flexible, increased dynamics and asymmetry. The characters resemble direct italics, but since these letters differ in form from the forms familiar to the viewer, we intended them for small volumes of text.

We hope that with the help of Fixel, you will develop the visual environment, help strengthen meaningful communication with a unique visual form, and create new creative forms in the Ukrainian space.

Works in all situations

Find more examples of works featuring Fixel by following #macpaw_fixel